A Complete View of the Beauty Consumer and Industry Trends

The lines in the beauty industry are blurring more than ever, and consumers are shopping the entire spectrum of mass and prestige beauty products.

Understanding which products and consumer behaviors are driving the evolving market dynamics is critical but can be complex. Discover the Complete Beauty™ market and what consumers are buying with our downloadable eBook, “A Complete View of the Beauty Consumer and Industry Trends.”

Our proprietary data reveals that the complete beauty market saw a 9% growth in 2022, and our eBook breaks down the dollar share by category. With prestige brands growing faster than the mass market, you’ll want to know which categories are driving sales volume.

Download our eBook today to learn more about the beauty industry trends that are impacting your business.