Molson Coors Beverage Company is making waves in the beverage industry with its acquisition of Blue Run Spirits, a distinguished producer of premium bourbon and rye whiskies. The acquisition underscores Molson Coors’ strategic move beyond beer, aligning with its evolving role as a comprehensive beverage company.
Kentucky-based Blue Run Spirits has rapidly gained acclaim since its launch in October 2020, earning prestigious awards such as Best Small Batch Bourbon and Best Single Barrel Bourbon at the San Francisco World Spirits Competition. With a reputation for innovation and departure from industry norms, Blue Run has drawn widespread attention for its exceptional whiskies.
This acquisition marks Molson Coors’ entry into the spirits realm and the establishment of Coors Spirits Co., an expansion of its existing spirits business. Blue Run, alongside other brands like Five Trail Blended American Whiskey and Barmen 1873 Bourbon, will contribute to the enriched spirits portfolio. The acquisition positions Molson Coors to embrace a premiumization strategy while building on its tradition of excellence.
Michelle St. Jacques, Molson Coors’ chief commercial officer, emphasized the preservation of Blue Run’s distinct quality and innovation as the brand integrates within the Coors Spirits Co. initiative. Blue Run’s founders will remain integral to the brand, with Mike Montgomery leading an expanded role as the vice president of Coors Spirits Co.
The acquisition is aligned with Molson Coors’ commitment to diversity and innovation, capturing the essence of today’s whiskey enthusiasts. Blue Run’s ongoing projects, including the construction of a Kentucky distillery and the introduction of new whiskies, are set to continue under Molson Coors’ stewardship.
Montgomery, co-founder and CEO of Blue Run, expressed gratitude for the whiskey community’s embrace of their vision and Molson Coors’ support in advancing their journey.