Retail technology provider StrongPoint has solidified a strategic partnership with leading supply chain and digital fulfillment expert Blue Yonder. The collaboration will see StrongPoint expand its e-commerce fulfillment offerings through the incorporation of Blue Yonder’s Warehouse Management System (WMS). This move is set to bolster StrongPoint’s automation capabilities and extend its suite of solutions, enhancing e-commerce order management and fulfillment processes.
The partnership entails StrongPoint being granted reseller rights for Blue Yonder’s WMS, further enriching its existing suite of e-commerce fulfillment solutions. The agreement encompasses rights for sales, implementation, support, and potential hosting of Blue Yonder’s WMS across StrongPoint’s core markets, including Norway, Sweden, Spain, U.K., Estonia, Latvia, and Lithuania.
StrongPoint’s comprehensive e-commerce fulfillment suite, designed to optimize online order management and delivery, aligns seamlessly with its micro-fulfillment strategy, centered around AutoStore’s Cube Storage Automation. By integrating Blue Yonder’s WMS, StrongPoint aims to offer an end-to-end solution within micro-fulfillment centers, significantly expanding its capabilities beyond conventional warehouse control systems. Blue Yonder’s WMS, renowned for its automation, grocery, and 3PL expertise, aligns perfectly with StrongPoint’s commitment to efficiency and reliability in fulfilling diverse business needs.
Jacob Tveraabak, StrongPoint’s CEO, expressed enthusiasm for the partnership, highlighting Blue Yonder’s market-leading WMS as a catalyst for elevating their automation capabilities. Chirag Modi, corporate vice president at Blue Yonder, commended StrongPoint’s reputation for exceptional retail technology solutions and affirmed their synergy as a “perfect fit” for accelerating automation excellence.